This proposal transforms the initial audit into an actionable, page-by-page optimization blueprint. Built directly on Wix Studio / Editor, it addresses layout density, navigation friction, typography hierarchy, and conversion funnel optimization while preserving the existing Solstice BioSpa brand foundation.
A structured Wix optimization plan covering global systems, seven key pages, responsive behavior, conversion paths, and on-page technical and image SEO.
The proposed work improves how guests navigate, understand, and act on the website while retaining the resort's existing visual identity and wellness-led positioning.
Reduce nested-menu friction and create a clearer intent-based journey across desktop and mobile.
Standardize spacing, typography, cards, grids, and image ratios for a more premium presentation.
Strengthen CTA hierarchy, quote pathways, booking anchors, and lead-capture visibility throughout the site.
Refine the experience without replacing the Solstice BioSpa brand foundation, colors, or core positioning.
The header, navigation, footer, and lead-capture system form the foundation of every guest journey. Standardizing these global areas will improve consistency across the full website.
The primary navigation menu contains nested dropdowns that create friction on mobile devices and distract desktop users.
Implement intent-based navigation categories and standardize the top header with a sticky container, consistent padding, and one high-contrast primary CTA: “BOOK THE SOLSTICE CIRCUIT.”
The multi-column footer is visually scattered, while newsletter subscription forms lack clear hierarchy and comfortable spacing.
Standardize the footer into a clean four-column grid with consistent line height, bold subheaders, aligned social icons, and unified brand disclaimer messaging.
Each page is treated as a distinct guest journey. Open any section below to review the layout, responsiveness, content hierarchy, and conversion refinements proposed for that page.
Hero clarity, package cards, responsive specials, process flow, value comparison, and FAQ.
Hero spacing, pricing-card balance, inclusions, add-ons, and a stronger quote pathway.
Hero contrast, consistent suite actions, responsive galleries, amenity tags, tabs, and photo alignment.
A more cohesive restaurant presentation with structured menu sections and dietary guidance.
Stronger narrative hierarchy, balanced image-copy flow, core principles, and a direct booking anchor.
Consistent article cards, cleaner metadata, category filtering, search, and a highlighted disclaimer.
A shorter mobile journey with grouped accordions and a clear path for unanswered questions.
I appreciate the opportunity to review the website and present a clear path forward. The recommended improvements are designed to preserve the character of the Solstice BioSpa brand while creating a more polished, intuitive, and conversion-focused experience for every guest.